~ What Can a Web Site do for My Business? ~

Over 160 million Americans use the web ...

... averaging 10 hours of surfing a month.
That's a huge pool of potential customers, some of whom will need to
find a business like yours.

The use of popular search engines provides a means for those who are
actively looking for your product to find you
(or to find your competitor, if you don't have a web site).
This makes the web a powerful and inexpensive way to reach a
highly desirable demographic market.

A web site enhances the professional image of your business.

On the web, everybody can compete on an equal playing field.
A small business can look even better that than "big guys" by
having a well-designed, informative, and friendly web site.
It's one of the cheapest ways to market your business.

And a web site allows people to learn about you
at their convenience and in their own home.
It can make people more comfortable to approach you, because
you have already been introduced to them via your web page.

Having a web site lets you serve your customers better.

You can provide interesting and detailed information,
answer frequently asked questions, provide a map and directions,
display photos of products, list phone/fax numbers and operating hours,
and allow immediate feedback through an email link.

And all this is available " 24 / 7" .

Photos of your staff and statements of your business philosophy
can help build customer loyalty.
Postings of informative articles or timely notices will be appreciated,
and keep your name in people's minds.

And if they like what they see,
they can easily forward your web address to others,
providing invaluable "word-of-mouth" references.

A web site is an effective way to advertise.

You don't need to start with all the whistles and bells of a fancy site.
A basic web site can be informative, friendly, and effective
without being expensive.
You can always upgrade to other features
after you've established a web presence.

And unlike print media, web sites are easy to update or change.
You can try something new or add another product
without the recurring print costs of a new brochure or catalog.

It's a way for people to meet you,
and a way to build existing customer loyalty.

It's advertising that is economical, effective, and easy to update.
And customers seek you out.
What could be better?

Web usage statistics from nielsen-netratings

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